[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Replaced 30% of revenue and exceeded stretch goals with a $800K+ ad engine built for scale<\/p>\n
When a major referral partner relationship ended, Pattern turned to Austin Lawrence Group to rebuild its pipeline through performance media\u2014and came out stronger.<\/p>\n
Pattern, an online disability insurance broker serving physicians, lost a major partner network that had driven nearly a third of its revenue. At the same time, its in-house marketing team lacked the expertise to manage an increasingly complex and growing media budget.<\/p>\n
Paid search campaigns were disorganized and underperforming. Attribution was unclear. The executive team had no confidence in spend efficiency, and visibility into ROI was nonexistent.<\/p>\n
Pattern brought in Austin Lawrence Group initially as a coaching resource\u2014but it quickly became clear that the challenges ran deeper. After diagnosing structural issues across PPC management, audience strategy, and reporting, ALG proposed a full takeover of the advertising program.<\/p>\n
ALG began by rebuilding Pattern\u2019s digital advertising foundation\u2014starting with a full restructure of its Google Ads account. We quickly transitioned from \u201crescue mode\u201d to growth mode.<\/p>\n
We expanded Pattern\u2019s paid strategy beyond PPC into display, paid social, and direct buys (including Reddit), replacing lost referral traffic with a diversified and scalable media mix.<\/p>\n
To give leadership confidence in advertising investments, we introduced a robust tracking and reporting framework\u2014bringing full transparency to campaign performance and ROI.<\/p>\n
From there, ALG implemented a long-term strategy built around seasonality, physician segmentation (by specialty, geography, and gender), and channel-specific experimentation to unlock new growth opportunities.<\/p>\n
<\/p>\n
With the infrastructure now in place, Pattern is investing confidently in future growth. The roadmap includes:<\/p>\n
Expanding brand advertising and channel experimentation<\/p>\n<\/li>\n
Scaling email and lifecycle marketing with audience-level segmentation<\/p>\n<\/li>\n
Enhancing targeting with physician demographic data to improve media efficiency<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
\n\u201cNow we have the infrastructure to invest in advertising confidently.\u201d
\u2014 Bryce Curry, Vice President of Marketing, Pattern<\/p>\n<\/blockquote>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dev25.austinlawrence.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-21-at-3.18.42-PM-300×214.png” alt=”Cole Information Case Study” title_text=”Cole Information Case Study” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/p>\n
\n\n
\n \n HEADQUARTERS<\/p>\n
Omaha, Nebraska<\/p>\n
Company Size<\/p>\n
<100<\/p>\n<\/td>\n
\n INDUSTRY<\/p>\n
Online Insurance<\/p>\n
<\/p>\n
SERVICES<\/p>\n
PPC and social media advertising, creative, messaging strategy,<\/p>\n
<\/p>\n
TECH STACK<\/p>\n
HubSpot Enterprise (marketing), WordPress, Intellistack<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Client Comment” image=”data:image\/svg+xml;base64,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” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/h2>\n
\u201cALG helped us move from a revenue threat to a position of strength.\u201d
\u2014 Bryce Curry, Vice President of Marketing, Pattern<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
How Pattern Replaced a Key Revenue Channel with Scalable, Predictable AdvertisingA legacy data company navigates digital transformation with unified systems, reduced churn, and new growth momentum. Replaced 30% of revenue and exceeded stretch goals with a $800K+ ad engine built for scale The Challenge When a major referral partner relationship ended, Pattern turned to Austin […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-364","project","type-project","status-publish","hentry"],"yoast_head":"\n
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