{"id":115,"date":"2025-05-05T19:05:43","date_gmt":"2025-05-05T19:05:43","guid":{"rendered":"https:\/\/dev25.austinlawrence.com\/?page_id=115"},"modified":"2025-08-04T16:47:51","modified_gmt":"2025-08-04T16:47:51","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/dev25.austinlawrence.com\/?page_id=115","title":{"rendered":"How We Work"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.9) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.75)&#8221; background_image=&#8221;https:\/\/dev25.austinlawrence.com\/wp-content\/uploads\/2025\/06\/istockphoto-2174193664-2048&#215;2048-1.jpg&#8221; 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Stand out and make every impression count.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;ABM Strategy&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_font=&#8221;Source Sans Pro|Source Sans Pro_weight|||||||&#8221; header_text_color=&#8221;#0e0c19&#8243; header_font_size=&#8221;19px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;&#8211;et_global_body_font|Source Serif Pro_weight|||||||&#8221; body_text_color=&#8221;#3c3a47&#8243; body_line_height=&#8221;1.5em&#8221; body_link_text_color=&#8221;#f9a519&#8243; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;13px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Together we orchestrate sales and marketing motions to target high-value and likely to buy organizations, dramatically increasing efficiency and effectiveness<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Resonant Outbound&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0a1;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_font=&#8221;Source Sans Pro|Source Sans Pro_weight|||||||&#8221; header_text_color=&#8221;#0e0c19&#8243; header_font_size=&#8221;19px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Source Sans Pro|Source Serif Pro_weight|||||||&#8221; body_text_color=&#8221;#3c3a47&#8243; body_line_height=&#8221;1.5em&#8221; body_link_text_color=&#8221;#f9a519&#8243; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;13px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you&#8217;re not talking about your prospects&#8217; problems, your marketing is the problem. 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custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#2c3e50&#8243; global_colors_info=&#8221;{%22#2c3e50%22:%91%22border_color_all%22%93}&#8221;][et_pb_blurb title=&#8221;Marketing Strategy and Effectiveness Assessment&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;212b201d-2c34-41bd-936c-851b7357d08b&#8221; header_font=&#8221;Source Sans Pro|Source Sans Pro_weight|||||||&#8221; header_text_color=&#8221;#0e0c19&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Source Serif Pro|Source Serif Pro_weight|||||||&#8221; body_text_color=&#8221;#3c3a47&#8243; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;#f9a519&#8243; body_link_font_size=&#8221;14px&#8221; background_mask_style=&#8221;wave&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;||||false|false&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22#f9a519%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p>$30k for a 6-8 week project<\/p>\n<p style=\"text-align: left;\">A deep dive project to get a handle on what needs to change and where your current strategies and tactics are working. You&#8217;ll have a game plan, dashboard and benchmarks to guide you once this project is completed.<\/p>\n<ul>\n<li style=\"text-align: left;\">Messaging Strategy Review<\/li>\n<li style=\"text-align: left;\">Creative Strategy and Advertising Effectiveness<\/li>\n<li style=\"text-align: left;\">Paid Media Performance Assessment<\/li>\n<li style=\"text-align: left;\">Prospect journey review and recommendations.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Who it&#8217;s For<\/strong><\/p>\n<p style=\"text-align: left;\"><span>If you&#8217;re not ready to sign a long-term agreement or are unable to change agencies, but want our experts to audit your current marketing, paid media, and creative strategies.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=&#8221;Book a Discovery Call&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1bffc0fc-42a0-49d1-bd9a-ae3ade2d7206&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f9a519&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Source Serif Pro|700|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22button_text_color%22%93}&#8221; custom_padding__hover_enabled=&#8221;off|desktop&#8221; custom_padding__hover=&#8221;|28px||20px|true|false&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;60311d87-f064-4720-8ab4-13c11455a3a3&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#2c3e50&#8243; global_colors_info=&#8221;{%22#2c3e50%22:%91%22border_color_all%22%93}&#8221;][et_pb_blurb title=&#8221;Full Service B2B SaaS Growth Marketing Management&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0a9;||fa||900&#8243; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;212b201d-2c34-41bd-936c-851b7357d08b&#8221; header_font=&#8221;Source Sans Pro|Source Sans Pro_weight|||||||&#8221; header_text_color=&#8221;#0e0c19&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Source Serif Pro|Source Serif Pro_weight|||||||&#8221; body_text_color=&#8221;#3c3a47&#8243; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;#f9a519&#8243; body_link_font_size=&#8221;14px&#8221; background_mask_style=&#8221;wave&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;||||false|false&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22#f9a519%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p>From $35k\/month<span><\/span><span><\/span><\/p>\n<p style=\"text-align: left;\"><span>\u00a0We partner with your sales and marketing leaders to drive the organization toward business goals. We&#8217;ll lead demand generation strategy, creative development, and paid media management<\/span>.<\/p>\n<ul>\n<li style=\"text-align: left;\">GTM and Marketing Strategy<\/li>\n<li style=\"text-align: left;\">Messaging Strategy<\/li>\n<li style=\"text-align: left;\">ICP Refinement<\/li>\n<li style=\"text-align: left;\">ABM Orchestration<\/li>\n<li style=\"text-align: left;\">Content and Ad Creative<\/li>\n<li style=\"text-align: left;\">Outbound Email Marketing<\/li>\n<li style=\"text-align: left;\">Organic Social Media Collab<\/li>\n<li style=\"text-align: left;\">Sales Enablement<\/li>\n<\/ul>\n<p><strong>Who it&#8217;s For<\/strong><\/p>\n<p style=\"text-align: left;\"><span>Smaller GTM teams that need a full service partner to design, execute, and report on their demand generation campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=&#8221;Book a Discovery Call&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1bffc0fc-42a0-49d1-bd9a-ae3ade2d7206&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f9a519&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Source Serif Pro|700|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22button_text_color%22%93}&#8221; custom_padding__hover_enabled=&#8221;off|desktop&#8221; custom_padding__hover=&#8221;|28px||20px|true|false&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;60311d87-f064-4720-8ab4-13c11455a3a3&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#2c3e50&#8243; global_colors_info=&#8221;{%22#2c3e50%22:%91%22border_color_all%22%93}&#8221;][et_pb_blurb title=&#8221;Paid Media Management and Creative Services&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0a9;||fa||900&#8243; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;212b201d-2c34-41bd-936c-851b7357d08b&#8221; header_font=&#8221;Source Sans Pro|Source Sans Pro_weight|||||||&#8221; header_text_color=&#8221;#0e0c19&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Source Serif Pro|Source Serif Pro_weight|||||||&#8221; body_text_color=&#8221;#3c3a47&#8243; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;#f9a519&#8243; body_link_font_size=&#8221;14px&#8221; background_mask_style=&#8221;wave&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;||||false|false&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22#f9a519%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p>From $20k\/month<\/p>\n<p style=\"text-align: left;\">Advertising services for search, social and programmatic, dialed-in to reach your ICP. Creative that stops the scroll, AI-driven intent targeting to drive ABM synced with your outbound sales motion. We optimize the return on every media dollar. Full-service strategy, creative and management for:<\/p>\n<ul>\n<li style=\"text-align: left;\">Google\/Bing PPC<\/li>\n<li style=\"text-align: left;\">LinkedIn<\/li>\n<li style=\"text-align: left;\">Meta (Facebook, Instagram)<\/li>\n<li style=\"text-align: left;\">TikTok<\/li>\n<li style=\"text-align: left;\">StackAdapt (programmatic)<\/li>\n<\/ul>\n<p><strong>Who it&#8217;s For<\/strong><\/p>\n<p style=\"text-align: left;\">Teams that have their overall strategy and messaging set but need world-class creative and expert media buying<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=&#8221;See Success Stories&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;1bffc0fc-42a0-49d1-bd9a-ae3ade2d7206&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f9a519&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Source Serif Pro|700|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22button_text_color%22%93}&#8221; custom_padding__hover_enabled=&#8221;off|desktop&#8221; custom_padding__hover=&#8221;|28px||20px|true|false&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;102px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">The People Who Deliver SaaS Growth<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;501.8px&#8221; custom_padding=&#8221;0px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Account Director \/ SME&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your accout director drives strategy and tactics, as well as serves as the main point of contact with the agency. He\/she has vertical market expertise as well as deep experience delivering agency services for maximum impact.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Demand Gen Strategist&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Every campaign has a strategist who partners with the account direct, media buyers and digital marketers to build and manage your campaigns. This role is cruicial in the orchestration of ABM sync to sales motions targeting the ICP and identifying intent among prospects.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Media Buying Team&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our team includes experts in PPC, paid social, programmatic and direct purchasing, to enable you to reach your customers where they are in their buying journey and in the most efficient way possible.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Digital and Content Marketer&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The digital and content marketing specialist provides the bulk of written content for your campaigns including ads, social posts, blogs and longer-form docs. 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